Brad is the Pitts

When Chanel released a teaser picture of Brad Pitt appearing in their new Chanel No.5 campaign females worldwide swooned, however following the release of the full ad yesterday no doubt many have been left unsatisfied. Pitt is the first male in the fragrance’s 93 year history to feature in an advertising campaign and has reportedly been paid $7 million for his efforts. According to the man himself;

“What’s important to remember about Chanel N°5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules,” Brad said. “N°5 has always been the most iconic women’s fragrance. That’s what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman’s spirit.”

Sorry what?

Following some truely iconic ads for the fragrance over the last few years, including those featuring actors Nicole Kidman and Keira Knightley,I really think this is a step in the wrong direction. As always we’ll let you make up your own mind.

-Sorcha