Hello and welcome to our blog.

The blogwriting team consists of Claire Butterly, Tim Griffiths, Ciara Power, Oilbhe Doyle, Donnacha Kinsella and Garret O’Beirne. Our roles in OMD span Insight, Strategy, Digital, Search and Ignition.

We also host our  “Ignition 5” series on this site, stimulating brain-food selected by different members of OMD Ireland every week.

This blog represents the thoughts and opinions of its authors.  It is not the opinion of OMD.

We are inspired by many things, and one of those things is Influence; how we are influenced, and those ways in which we create influence. The Influentials is where we will come to share our thoughts and ideas and opinions, in the hope that they will grow little shoots of their own and inspire new thoughts and opinions elsewhere.

To contact us by email, please write to:




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