X Factor Rules Again

October 7, 2010

 

Here we go again – another year of X Factor finals. And what a brilliant job the producers have done so far to build up the excitement and publicity surrounding the show. Firstly Cheryl bows out of the auditions early on because of malaria (Tick: pre awareness campaign). Next Chloe Mafia makes it through the auditions in spite of being a prostitute and cocaine addict (Tick: keep momentum going through one of the less exciting parts of the show). Third Gamu Nhengu, who made it through to the judges’ houses, is being deported from the UK for her mother’s immigration breaches (Tick: colossal amount of publicity in the lead up to the first live final).

Last year it was Jedward, this year it’s personal scandals.

And their new strategy is working. Last weekend’s UK viewing figures topped the final episode in 2008.

Just to give you an idea of the continuous growth of the programme in Ireland. From the viewership of the first TV3 show in 2006 to now: Housewife with Kids are up 66%, while the youth 15-34 audience is up 700%

Everyone knows when the X Factor comes back on air. You can’t avoid it. I think if I wasn’t interested I would watch it anyway just so I don’t feel left out of 50% of conversations. It’s unbelievable when you think about the amount of talk it generates.

In an evolving media climate where advertising channels are becoming more and more fragmented, it seems that X Factor is one of the most unifying channels of all.

And who knows what Simon Cowell has up his sleeve next? Bring on Saturday night.

Vanessa

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