The Cannes Lions and FIFA World Cup

June 13, 2014

These events have more in common than one might think. Not alone the obvious fact that they both begin in the next few days, they are also the biggest events within their respective fields.A Cannes Lions is the most prestigious award a person within the creative communications industry can hope to win, while the FIFA World Cup is the biggest tournament any aspiring footballer could dream of winning.

So who are the big winners going to be this year?

Cannes Lions

On a weekly basis we admire best in class ideas from around the world in our Ignition 5 sessions and often we see the cream of this crop rise to the top when the Cannes Lions come around. Some of the favorites to pick up golds are Guinness for their “Made of More” campaign featuring “The Sapeurs”, British Airways real time digital outdoor #lookup campaign and Volvo Trucks “The Epic Split ft. Jean-Claude Van Damme”.

In terms of creative, these are some of my favorites but only time will tell if these campaigns get the recognition I believe they deserve.

World Cup

Brazil – The bookies’ favorite has to get a serious nod; they have home advantage as well as a cracking team. Interestingly, Goldman Sachs have created a statistical analysis which suggests the home side are favorites for a reason.

As usual with large sporting events, brands have come in their droves to get a slice of the World Cup audience. Nike have two new World Cup specials, and there are brilliant new ads from Adidas and Beats by Dre. A collection of the best ads can be found here.

Here at OMD, we have been working on our World Cup impact reports. We are monitoring each country’s interaction with the event and creating global reports on how brands and consumers are interacting, viewing and engaging with the World Cup across every market. If anyone is interested in getting their hands on this report be sure to get in touch and we can share it with you.

Best of luck to all the teams and agencies in both competitions!

DK

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