Can advertisers learn from pickpockets?

November 26, 2013

No, not to steal your money, but to steal your attention.

Attention is a valuable thing, and advertisers spend enormous amounts of time (and money) seeking it out. Recently we’ve been talking a lot about how consumers are winning the war for their attention.

But what if advertisers could find a new advantage, by getting better at capturing our unconscious attention? The idea of subliminal advertising has been around since the 40s, but it concerns itself much more with message than medium.

We’ve been inspired by this TED talk which poses the question “If you could control somebody’s attention, what would you do with it?”.



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