The Battle is On!

November 12, 2013

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Although Halloween is still relatively fresh in our minds, its passing signals a pivotal time in the retail calendar – yes you guessed it, the beginning of the silly season and the unfolding battle of epic propositions between our favourite retailers. Turn on any channel and you’ll be treated to scenes of winter wonderlands, romantic interludes, family gatherings and every other Christmas cliché known to man as retailers try and steal from each other in the run up to the big day.

Most anticipated of all though has to be the John Lewis Christmas ad.  Shrouded in secrecy and with heightened anticipation, they unveiled their latest offering to their UK audience during the X Factor on Saturday night.  Having ‘won’ the creative battle over the past two years, this year the pressure was on to maintain their position and deliver a campaign that would strike a chord and get people talking. The ad titled ‘The Bear and the Hare’ tells the heart warming tale of an unlikely friendship between the two animals and brings us on a sixty second journey that would melt many a hard heart. But, forget about all that fluffy stuff, will it work?

Based on the response across Twitter in the UK, it looks like they’ve struck gold again.  Figures just released in the UK show a whopping 86,300 mentions on the social media site over the weekend – up 29% on their 2012 Christmas campaign launch.  Coupled with this they have also had a stellar reaction on other social media sites, adding 12,000 Facebook fans and 4,600 YouTube subscribers.  If that wasn’t enough, it looks like the soundtrack, a cover of Keane hit ‘Somewhere Only We Know’ by Lily Allen, is favourite to be the Christmas number one.

Looks like Christmas is all wrapped up.

Andrew

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