Advertising – A Pitchy Business

July 17, 2013

Set in the fictitious advertising agency of Sterling Cooper in the 1960s this short clip, from the popular series Mad Men, sees Don Draper pitching a campaign concept to his client Kodak.

It struck us as one of the best pitches ever. Why? Don understood the product, what it’s core benefit was and how to make an audience want it. But above all of that, he used Kodak’s product to tell them a real story.

We felt that the advertising & media agencies of today could learn a lot from this short clip. Even though presentation technology has come on leaps and bounds since the 60s, at the end of the day when we’re all sat around a board room table, we’re still just people talking to people.

We hope you enjoy!

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