Social Media – Loosing Control

December 4, 2012

This week, we’re sharing another brilliant and inspiring video from TED. Tim Leberecht gives a great talk about losing control of your brand, which we felt was particularly relevant in the social media sphere.

Social media is no fad, and is undoubtedly here to stay. Its reach is so massive, that if Facebook were a country, it would be the third most populated in the world – ahead of the United States! Some brands have fully embraced it, others kind of buy into it and a few are waiting and watching in the wings.

One of the biggest concerns for brands contemplating a social media presence is the lack of control, but as Tim argues in this video, didn’t brands always have a lack of control?! Sure, on TV they could put out an approved corporate message but consumers have always been capable of forming their own opinions and sharing them. Social media just gives them a platform to bring these opinions to a wider audience, more quickly. Brands that use social media wisely have devised strategies that enable them to tap into consumer conversations dialling up the positives and spinning the negatives on their head.

Just because you don’t have a watch, it doesn’t mean that time stands still. Similarly, just because a brand doesn’t have an official social media presence, it doesn’t mean that people stop talking about it. So isn’t it better to be part of the conversation?


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