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October 2, 2012

This week, we’re bringing you a witty and clever video courtesy of TED.

Renny Gleeson talks about when consumers fall through the cracks on websites and how this can damage their brand experience. With examples from sites that got it wrong and others who managed to use these pages wisely. All the time reminding advertisers that for consumers “a simple mistake can tell me what you aren’t. Or remind me why I love you”.

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