The Power of Communication

July 22, 2012

From weddings, to birthdays to last days in work – speeches are written all the time. Although often predictable, or lacking in originality, sometimes speeches have the power to change not only our thinking, but our motivations and behaviour. The best speeches are those that inspire.

Brands communicate consistently too. Just like speeches, ads are all too often easy to ignore. Yet sometimes, an ad comes along that’s so powerful, it both moves and stays with us.

I would urge anyone who shares my passion for communication to check out two videos. The first features Lord Saatchi discussing the importance of beliefs. The second is a particularly moving scene from Mad Men. This is one of the best examples I’ve seen of how powerful an insight can be when arrived at properly.


Of course, most ads are made with some sort of KPI in mind, whether its sales or market share. But isn’t it wonderful when an ad holds the power to move us? When we’re forced to revaluate a long held certainty, or when a belief is reinforced?



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