The Magic of Augmented Reality

May 23, 2012

In the world of advertising, there are always new innovations and developments which keep keep media fresh and engaging.  One of the more recent  ones is augmented reality, which advertisers are using to connect with consumers in a more fun and entertaining way.  Most people will remember the example of the Lynx “Fallen Angels” augmented reality screen in Victoria Station London, which brought to life a digital billboard.   In a TED video this week, Marco Tempest (a magician and illusionist) spins a beautiful story of what magic is, how it entertains us and how it highlights our humanity — all while working extraordinary illusions with his hands and an augmented reality machine.  We can’t wait to see how augmented reality further evolves in media, but in the meantime, this is a lovely example of it’s capabilities.

 

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