The Advent of Digital TV

January 10, 2012

Another day..another dollar… so the line goes, however in this ever transforming world of digital, it seems another day another development is more apt.

Yesterday, saw the launch of Netflix into the UK and Irish market, whilst it may not be a new development, it is certainly another advancement in our market into the world of digital. Netflix is an on demand online streaming provider of TV and DVDs. The arrival of the service in Ireland has been much anticipated since the company started its digital distribution service in 1999 in the U.S.  In just 10 years it had a collection of over 100,000 titles on DVD and had surpassed 10 million subscribers.

No doubt Netflix will set the cat amongst the pigeons in an online streaming market that is becoming increasingly more competitive and cluttered by the day. We already have the established Lovefilm, Tesco’s Blinkbox, BSkyB’s streaming service and YouTube’s new “Streaming Dreams”, which will see more than a 100 channels debut in the next 6 months. Surely this must be bad news for the country’s largest rental chain Xtravision, who currently has a variety of deals available in store, one of the best ones being 2 movies for 2 nights including soft drinks and popcorn for €10. However, with Netflix coming into the market with one month’s free trial and thereafter unlimited streaming for €6.99 a month, this could signal the end is nigh for the rental giant.

Everyone  on my Twitter account and Facebook timeline has been talking about Netflix since its launch yesterday morning. So with its infancy in the market, what has the initial reaction been over the last 24hours?

Whilst many are extremely excited about its arrival and have signed up immediately, laying claim to never leave the house again, there are others who are not so impressed.

There is some frustration re the sign-up, there is a mis-conception that the only way to sign up is if you have a Facebook account, some consumers seem to think that the fault lies in that only certain devices seem to only support the Facebook registration, however, after some investigating I discovered that email subscription is in fact available but in very small print.

There seems to be initial disappointment with the selection of movies, many claiming that they are quite dated and have already been shown on TV. When I checked last night, not one of the top ten DVD rentals was available on site. There is frustration over the categorisation of movies; it seems Chitty Chitty Bang Bang is a Sci Fi Movie.

One way or another, it seems we have just got one step closer to internet TV, click, select & watch at the touch of a button. Watch this space.

Oilbhe

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