Will You Love Me Tomorrow? – Advertising to remember

February 14, 2011

I was reading an article the other day about fame in general and in particular the article posed the question as to who might people still be talking about in 500 years time. After all a fair proportion of the world know a bit about Da Vinci, Machiavelli and Socrates a long long time after they decided to move on to a better place. Who will be the Da Vinci of today that the world talks about in the future? The Beatles possibly, Lady Gaga possibly not.

It got me thinking about great brands and great adverts that last the test of time.  Brands that earned the right to call themselves household names. Some brands have been household names for quite a while: Coke, Guinness, Ford; others not quite so long, but they’ve made a major impact in their so far relatively short life spans: Nike, Google, Facebook. People talk fondly of Persil, Guinness and Bisto ads of old – will they still do so in 50 years time, let alone 500.

Brand-Advertising-Marketing

In most cases the brands that have achieved this longevity, have done so through a body of consistently great communications over decades rather than years. Persil celebrated 100 years recently and has a portfolio of advertising that would be the envy of most brands.

Google, modern wonder of the world that it is, breaks all the rules. It manages near ubiquity yet I’m not conscious of seeing a paid for media placement by Google in any media. This fact in itself may ensure we still talk about Google in 500 years. Indeed we’ll probably require Google to find out about those brands and famous people from way back in 2011 – Jedward anyone?

Tim

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One Response to “Will You Love Me Tomorrow? – Advertising to remember”

  1. […] wider range of tailored products, the popularity of mass-consumed goods continues unfettered. In a previous post, Tim pointed out that certain products, Coke and Ford cases in point, have yet to lose their mass […]

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