Happy New Year

September 19, 2010

Happy New Year.

September kind of is the real new year anyway.  Resolutions?  We certainly don’t need sunscreen, so I’d just say, don’t do interviews when you’re hungover, still drunk, bunged up or any combination thereof.

I was reading through the IMJ Annual Agency issue the other day and I thought I’d do a blogpost of my own predictions for the year.  A kind of unasked-for rallying call for the 12 months to come.  I thought I’d flick through the pieces written by agency bosses, and give my own take.  But holy hell – I’ve just flicked through the issue again – there were about 65 of them!  Where did they all come from?  Disappointingly, they’re all well written, articulate and reasonably coherent.  Don’t know what to add to that.  Except that maybe in a blogpost, I can be a bit less corporate, and a bit more personal. 

We were all flat out busy in the boom, we’re all flat out busy in the bust.  We worked harder than ever trying to catch up with our billings and now we’re working harder than ever to hold on to them.  What have I learned?  You’d better like what you’re doing, be passionate about it, enjoy it or move on.  Aidan Greene talked about the ‘curse of interesting times’ – bloody right.  Ciaran Cunningham said ‘it’s about the people, stupid’ – doubly right.

We don’t live in hard times.  I read Orwells Road To Wigan Pier recently.  Them was tough times.  Miners worked 12 hour shifts on their hands and knees, like underground chain gangs, suffering respiratory illnesses, all sorts of cancers, not to mention shaft collapses and zero workers rights.  Back when Unions meant something, they were the injustices they fought against.

We’ve just gone from being fabulously wealthy, to slightly less fabulously wealthy.  The only thing that matters right now is de-coupling bank debt from our national (and therefore personal) debt.  Hungover interviews are a trivial distraction.  Every single business, whether it be service oriented (like advertising) or otherwise, will sink or swim on the resolution of our debt crisis.  Remember the thick, luxurious property-porn newspaper supplements of the noughties?  When propertypapers came with a news supplement?  Well this is the era of debt-porn.  Remember we used to talk in millions?  Not anymore – a billion is the new million.

I spent some time yesterday in the company of someone who enjoys what he does, is passionate about it and is therefore, of course, brilliant at it.  Colin Harmon is a world Barista champion and has set up his own cafe in Dublin where he does coffee appreciation classes.  If we all cared this much about our own work, invested as much of ourselves into it, we’d be fantastically well rewarded, whatever the billings.

I hope you like what you’re doing. 

Happy new year.

John Clancy.

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One Response to “Happy New Year”

  1. Neasa Cunniffe said

    Totally agree with you on 1) September being the real new year – they’ll never knock that school schedule out of me and 2) These aren’t really bad times all in all – it’s the curse of relative comparisons which makes us all feel poor and unhappy.

    Look forward to sampling that nice coffee next time I’m back! 🙂

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