Charity at Christmas FM

December 10, 2009

Christmas is all about presents and parties and catching up. Those things done, it’s about charity. So I’m taking this opportunity to plug Christmas FM.

What a simple concept!

5 weeks of Christmas music, text in your request and €1 goes to the Simon Community. DJs generously give up their time free of charge, a sponsor covers the cost of running the project (the Daily Mail this year) and the rest of the cash from text messages and donations goes to the chosen charity. They play Christmas songs all day and night from a duke box of 400 and break up the music with traffic and travel, stories about Christmas traditions in other countries, and anecdotal clips from the Simon community.

Lots of brands are going the charity route these days – Fairy Liquid make a donation to Make a Wish foundation for every promotional bottle bought, Jimmy Choo made a special boot where 25% of proceeds went to Autism Ireland, and Marks and Spencer partner with Breakthrough Breast Cancer to sell bespoke products each year with all profits going to the charity.

It’s a great time to develop charity partnerships. I think people are starting to revaluate the importance of materialism and a charity donation gives justification to any purchase. On top of that, charity donations are proven to increase during recessionary times – people can see themselves in a worse off position very easily.

Anyway, if you want to check out Christmas FM it’s on 100.3 FM in Dublin and 106.7 FM in Cork. And advertisers are welcome to sponsor a show, with the cost taken as a donation 🙂

Vanessa

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