Jingle All The Way

December 8, 2009

Jingle All The Way

Ah Christmas, a time for partying with friends, buying gifts for your nearest and dearest, quality time with family, visiting long lost relations, mulled wine, fairy lights, last minute shopping, turkey and trifle.  And for advertisers, the quest for infamous cut through during the busiest advertising and shopping time of year.  Everyone wants a slice of the Christmas shopping frenzy and as a result, we as consumers are bombarded with messages from all angles.  For me however, there are a number of ads that I just love seeing at this time of year.  By this time of year, I mean December, like Vanessa, I applaud brands that wait till December to run their Christmas ads.

I know its Christmas when I see a truck decked out in lights rolling into town, Christmas wishes from the home of the black stuff, a snowman flying through the sky and a mother turning on the electric blanket for the return of her prodigal son.

If I must elaborate, my all time favourite Christmas ads are Coca-Cola, Guinness, An Post and ESB.  Even now, I’m humming the tune to each of these ads.  And there it is, that’s what does it for me about all those ads.  Yes, the imagery is amazing, I’d absolutely love for the Coca-Cola truck to visit Caltra, a white Christmas would be magical etc, but it’s the music in those ads that gets me every time.  Even though I see most of these ads every year, some slightly updated, some in their original form, I’ll never get sick of seeing them.  As soon as I see or hear these iconic ads, I get a happy glowy Christmassy feeling inside.  I look forward to driving home on Christmas Eve and seeing our Christmas tree lights for the first time and knowing that the ham will be boiling for hours on the stove.  Even though these ads are obviously about a brand and commercialism ultimately, for me, they actually make me remember what Christmas is all about.  And to the people in ESB, I implore you to resurrect this ad!



One Response to “Jingle All The Way”

  1. Eilish said

    What? They’re not showing the old ESB ad anymore. Incidentally, I love the fact that the guy in it is yer man from Ireland AM (formally of that amazing RTE summer schedule filler Talkabout), Alan Hughes. Obviously a great career start for him.

    Have to say that the big Christmas ad that does it for me isn’t a TV one – it’s the Barry’s Tea 90 second “Train Set” ad. In my opinion one of the best pieces of radio advertising Ireland has ever seen.

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