At a TED conference last year, journalist David McCandless gave a great talk on the power of data visualition. His basic thesis is that proper data visualisation helps us see the patterns and connections that matter in the data, and that designing it well is essential if you want it to make sense, tell a story, and make it easier to eek out the important information.

He presented some lovely examples, my favourite of which was called ‘Mountains out of Molehills’, which showed the relative size of the ‘panics’ caused by international media in the face of potentially threatening (or entirely bogus and non-threatening) issues.

Quite apart from making the data sing, he also works with the idea that absolute figures don’t give you the whole picture and that by providing context, we can make the data more true. This is an issue close to our heart at theinfluentials, and so we thought this talk was worth sharing.

Please comment if you have more examples of great data visualisation, we’re always on the lookout!

Claire

 

Monday Morning Ignition brainfood,

Enjoy,

Vanessa

What a gorgeous weekend,

Enjoy,

Vanessa

We presented the current Adidas and Nike YouTube campaigns in the last two Monday morning ignition 5s, and they got me thinking about the future and especially the future of celebrity.

The market is saturated with famous people (we know this), not only in magazines, they are judges in our TV programmes, talking in our twitter feeds, endorsing the products we choose.

Cheryl Cole is last year, this year who will it be? Amy Huberman, Justin Bieber, Katy Perry, Charlie Sheen….

…Charlie Sheen?? Why not?

The Charlie Sheen #Winning public ‘breakdown’ got me thinking about celebrity too. He is sticking two fingers to the world, ignoring everyone and everything he ‘should’ do, screw endorsements, fronts etc – ‘I am Charlie Sheen and I’m #winning’.

In many ways he is winning – he is ignoring celebrity norms and expectations, and I suspect this may mark the threshold of when marketing moves from celebrity obsession into non celebrity obsession – or at least takes a small breather from it.

There is something extremely valuable about a product or service etc that doesn’t need celebrity to give it that premium je ne sais quoi. Eg Dove. It is certainly safer anyway….

…which leads me to the Adidas versus Nike argument.

Adidas are going the celeb route – featuring tens of big name stars in its current ‘Adidas All In’ campaign – Beckham, Messi etc. Great ad and you wouldn’t want to blink because you’ll miss a score of famous faces.

They are talking up their street/music credentials with Katy Perry and BOB big name stars. The ad has a great soundtrack and is nicely put together.

But Nike (although they certainly spend millions on celeb endorsements), have taken the higher ground, and retaliated with the ‘Nike Better World’ campaign two weeks later. I think it’s a more powerful message?

1.       They recycled their collateral to make a ‘green ad’

2.       They are making the world better through sport, fighting depression and discrimination

3.       They are making the world better even for the haters

4.       They don’t rely on celebrity to create a powerful message

A good time to think about messaging and whether a profound and thought out message can be more powerful and moving than a billion dollar celeb endorsement…

Watch the video – it moved me

Vanessa

Also includes Carlsberg Unbottle Yourself, Kraft from Tweet to Telly and Volkswagon Boot Tetris

Enjoy!

Vanessa

A bonus ignition for you this week – adidas, facebook and lynx all doing interesting things at the moment,

Enjoy!

Vanessa

Some other nice stuff including SleepPods for tired workers, VW Fox Twitter campaign and Lipton Green Positive Project #1 on a wall in Sydney.

Enjoy,

Vanessa

Uk and Germany sample surveyed but still some really interesting stats relevant to the Irish market,

Vanessa

Open happiness with Coke, interact with Ford C Max augmented reality six sheets and the rest,

Your Monday morning ideas shot,

Vanessa

Monday morning ignition for you,

From Clodagh and Vanessa

Enjoy!

 

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